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When a U.S. tourist prefers American-style establishments while in a foreign country, it indicates a tendency to stay within familiar environments that evoke the comfort of their home culture. This behavior is characterized as vacationing in a tourist bubble, where individuals opt for familiar food, shopping, and entertainment options that align with their home country’s norms, rather than immersing themselves in the local culture. This approach can limit authentic cultural experiences, as it often involves interacting primarily with other tourists or expatriates rather than engaging with local customs, practices, and people.

In the context of tourism studies, this phenomenon addresses how some travelers may prioritize comfort and familiarity over cultural exploration, resulting in a less authentic travel experience. This choice reflects a desire to maintain a sense of home while abroad, leading them to frequent American-brand restaurants, hotels, and attractions, which enhances their sense of security but minimizes exposure to the host country's unique cultural offerings.