Tourism Management Certificate (TMC) Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Enhance your career with the Tourism Management Certificate Exam. Prepare effectively with flashcards and multiple choice questions. Boost your confidence and knowledge now!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

Which of the following is NOT one of the sources of information researchers use to understand why travelers travel?

World Tourism Organization's statistics on number of travelers
Travelers’ personal testimonials
Tourism expenditure reports
Market research surveys

The correct answer is: World Tourism Organization's statistics on number of travelers

The correct answer highlights that the World Tourism Organization's statistics on the number of travelers does not directly provide insights into the motivations behind why travelers choose to travel. While this data offers valuable information regarding the volume of tourism and trends over time, it does not delve into the psychological, emotional, or social factors influencing individual travel decisions. In contrast, travelers' personal testimonials give firsthand accounts of experiences and motivations, allowing researchers to gather qualitative insights into traveler behavior. Similarly, tourism expenditure reports can reveal patterns regarding spending habits and priorities of travelers, which can indirectly hint at underlying motivations. Market research surveys are explicitly designed to capture information about traveler preferences, motivations, and behaviors directly from the consumers themselves. Each of these options provides vital insights into the reasons for travel, making them essential resources for understanding traveler motivations.